Investing in an iOS App? Know Tricks for a Great Landing Page

What defines the fate of an iOS app is its ‘landing page’.

Why? It’s the first thing that users experience and engage with once they install an app on their iPhone or iPad.

Businesses always seek to have a perfect landing page for their apps and websites as that is the pathway to conversions. While the landing page is a crucial factor for the app’s success, it calls for an understanding of the elements that are needed to make it perfect.

Not only that, but you also need the assistance of an expert team for iPhone and iPad app development Australia who could make all the elements happen in your app’s landing page.

So, it’s time you have a quick glance at the significant landing page elements for an iOS app that you should never miss out.

Brand name and logo

The name of your business and logo is the first thing to catch the attention of the users, place both of them in a compelling manner in the landing page. Put a well-designed icon for the logo at the top of the page, maybe with a catchy headline. The name should be capitalised or kept in bold as that will let users memorise your brand better.

Be a minimalist

None of the users likes to go through so much information. Too many headings, sections, tabs, links or pop-ups might confuse the users on where to go or where to click. Thus, follow a minimalist approach in designing your landing page that makes navigation intuitive and consistent for users. A good informative landing page needs to have nothing more than a few bullet points or segmented content and relevant CTAs (Call-to-actions).

Trust badge or symbol

Do not forget to use symbols or signages that will help build trust in the users of the app. With every digital solution today using customer’s personal details and financial credentials for delivering a service or product, make sure your app does not seem to be a fraudulent tool to the customers. Some effective symbols that can raise trust in your users are past customers’ testimonials, authorised seals of payment gateways and so forth.

Source : John Crestani

Be clear with products or services

Whatever your app is dealing with, make sure to showcase all the products or services with a clear and compact menu on the landing page. Display everything you have got for the users under a mega menu, classified into categories and sub-categories with drop-downs/clicks. Adding items from the menu must also be an easy task for them.

If you’re planning to build a great iOS app for your customers, don’t forget to emphasise on its landing page with these proven ideas. You can get help from Vision & Solutions, a reliable and expert company for iPhone and iPad app development in Australia which knows well the trends, techniques and requirements for a successful iOS app solution.